MEDIASI KEMAMPUAN BERINOVASI DAN ORIENTASI PEMBELAJARAN PENGARUNYA TERHADAP ORIENTASI KEWIRAUSAHAAN DAN ORIENTASI PASAR SERTA DAMPAKNYA PADA KINERJA BISNIS (Studi pada Sentra Industri Kue di Kabupaten Cirebon )

Abstract

Purpose of this study to obtain empirical evidence and find the clarity of the phenomenon as well as
conclusions about entrepreneurial orientation, market orientation and learning orientation on the ability to
innovate and its impact on business performance This thesis is expected to contribute to the development of
management science, especially about the entrepreneurial orientation, market orientation and learning
orientation on the ability to innovate and its impact on business performance
The study uses descriptive and verification method that is collecting, presenting, analyzing, and testing
hypotheses, and make hypotheses and make conclusions conclusions and suggestions by means of SEM analysis
From the analysis of research data, obtained some conclusions and suggestions are: 1) entrepreneurial
orientation effect on learning orientation, 2) Market orientation effect on learning orientation, 3) The
orientation of the learning effect on the ability to innovate 4) The orientation of the learning effect on the ability
to innovate, strengthen the influence of learning orientation between the entrepreneurial orientation of the
ability to innovate, 5)The ability to innovate to strengthen the influence of entrepreneurial orientation to
business performance, 6) Ability to innovate influence on business performance , 7) Market orientation did not
affect the business performance