AN ANALYSIS MULTIMODAL OF HUMANITARIAN ISSUES POSTERS
(1) Universitas Pendidikan Indonesia
(2) Universitas Pendidikan Indonesia
(*) Corresponding Author
Abstract
Revealing humanity issues through posters is a strategy to address conflicts. Therefore, campaign posters should attract the readers to concern about these issues. The unlimited multimodal texts provide chances to be semantically analyzed. This study focuses on social semiotics with a multimodal perspective in campaign posters that contain humanity issues. This study aims to identify the use of campaign posters in spreading principles of humanity and to reduce the prolonged humanitarian crisis in the world. The study applied reading images theory proposed by Kress & Leeuwen (2006), systemic functional linguistics proposed by Halliday (2004), the connotation of names and terms of address proposed by Keith Allan (2001), social semiotics proposed by Bezemer and Kress (2008), and observed the relation between verbal-visual texts through logico-semantic proposed by Martinec and Salway (2005). The study showed that the campaign posters can be considered as a part of efforts to improve the awareness of freedom, equality, and values comprehensively through multimodal.
Keywords
Full Text:
PDFReferences
“United Nation Human Rights.” https://www.un.org/en/sections/issues-depth/human-rights/ (accessed Feb. 01, 2021).
L. Kahari, “A multimodal discourse analysis of selected male circumcision posters used in Zimbabwe,” Glob. J. Arts Humanit. Soc. Sci., vol. 1, no. 4, pp. 61–71, 2013.
E. Rowley-Jolivet, “Image as Text. Aspects of the shared visual language of scientific conference participants,” ASp, no. 27–30, pp. 133–154, Dec. 2000, doi: 10.4000/asp.2093.
D. N. Hidayat, A. A, and A. A, “A Multimodal Discourse Analysis of the Interpersonal Meaning of a Television Advertisement in Indonesia,” IJEE (Indonesian J. English Educ., vol. 5, no. 2, pp. 119–126, Apr. 2019, doi: 10.15408/ijee.v5i2.11188.
M. Ansori and L. L. Taopan, “a Multimodal Discourse of Promotional Video Wonderful Indonesia,” Elit. J., vol. 6, no. 1, pp. 1–18, 2019, doi: 10.24252/elite.v6i1a1.
J. Liu, “Visual Images Interpretive Strategies in Multimodal Texts,” J. Lang. Teach. Res., vol. 4, no. 6, Nov. 2013, doi: 10.4304/jltr.4.6.1259-1263.
R. Dallyono and D. Sukyadi, “An analysis of multimodal resources in environmental protection posters,” Indones. J. Appl. Linguist., vol. 9, no. 2, pp. 472–479, Oct. 2019, doi: 10.17509/ijal.v9i2.20245.
S. Wu, “A Multimodal Analysis of Image-text Relations in Picture Books,” Theory Pract. Lang. Stud., vol. 4, no. 7, Jul. 2014, doi: 10.4304/tpls.4.7.1415-1420.
A. Keith, Natural Language Semantics. Massachusetts: Blackwell Publisher, 2001.
J. Bezemer and G. Kress, “Writing in Multimodal Texts,” Writ. Commun., vol. 25, no. 2, pp. 166–195, Apr. 2008, doi: 10.1177/0741088307313177.
L. H. (Kelly), “Image-text Relations in Junior High School EFL Textbooks in China: A Mixed-methods Study,” J. Lang. Teach. Res., vol. 9, no. 6, p. 1177, Nov. 2018, doi: 10.17507/jltr.0906.07.
G. Kress and T. Van Leeuwen, Reading Images: The Grammar of Visual Design. London: Routledge, 2006.
M. A. K. Halliday and M. I. M. Matthiesen, Introduction to
Functional Grammar. Newyork: Oxford University Press, 2004.
Article Metrics
Abstract view : 711 timesPDF - 107 times
Refbacks
- There are currently no refbacks.
Copyright (c) 2021 English Language and Literature International Conference (ELLiC) Proceedings
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Electronic ISSN: 2579-7263
CD-ROM ISSN: 2579-7549
Published by
FACULTY OF FOREIGN LANGUAGE AND CULTURE
UNIVERSITAS MUHAMMADIYAH SEMARANG
Jl. Kedungmundu Raya No.18 Semarang, Central Java, Indonesia
Phone: +622476740295, email: ellic@unimus.ac.id
