METADISCOURSE AS RHETORICAL STRATEGY IN YOUTUBE REVIEW VIDEOS

Abstract

Following that of Ädel’s approach namely reflexive metadiscourse, this paper investigates the use of metadiscourse in computer mediated communication, specifically those review videos which has been gaining popularity lately as source of information. Metadiscourse is generally seen as commentaries towards the language that is employed to construct the discourse. Reflexive approach emerges as an attempt to challenge previous theories which (unlike the conventional ones) only include references inside the current discourse involving current addresser, addressee(s), and current discourse. The study found 4 metadiscourse classifications and 21 discourse functions performed by speakers in three selected video. Furthermore, as there are tendencies in researching academic written discourse, I wish to explore the spoken non-academic one to provide a fresh contribution regarding the topic. I discover that the markers employed in CMC are less formal than those of the previous studies concern to both written and spoken academic metadiscourse.