The Influence of Shopping Value, Promotions and Customer Satisfaction on Repurchase Intention

Abstract

This study explores the impact of shopping values, promotional activities, and customer satisfaction on the repurchase intentions of female clothing consumers. The study focuses on a sample of female clothing consumers. It tests several hypotheses—450 consumers filled out the form. The research utilizes both exploratory and explanatory approaches. The individual background variables significantly impact female consumers' perception of shopping value. Furthermore, shopping value, promotion activities, and consumers' satisfaction positively and significantly affect consumers' repurchase intention. In addition, promotion activities had a positive effect on repurchase intention. This study provides a new perspective for understanding the shopping behavior of female consumers. It provides a theoretical basis for enterprises to develop more precise marketing strategies. By optimizing the layout of business districts, adjusting product positioning, and improving shopping satisfaction and other measures, enterprises can effectively promote the repurchase behavior of female consumers and then enhance market competitiveness.