Gender Representation Through Vocabulary Used By Women On Tiktok’s Caption

Vivi Novalia Sitinjak(1*), Wan Syaifuddin(2), T.Thyrhaya Zein T.Thyrhaya Zein(3), Nursukma Suri(4)


(1) Universitas Sumatera Utara
(2) Universitas Sumatera Utara
(3) Universitas Sumatera Utara
(4) Universitas Sumatera Utara
(*) Corresponding Author

Abstract


This study explores how gender is represented through vocabulary
used by women on TikTok’s Caption, with a specific focus on lexicon
related to femininity. The research is grounded in the sociolinguistic
assumption that language reflects and reinforces gender roles in
society. As digital spaces become central to self-representation,
women increasingly use specific words to construct their gendered
identities online. The research adopts a qualitative descriptive
method within a sociolinguistic framework. Data are collected from
TikTok captions that include words such as pregnancy, mommy,
maternity, give birth, breastfeeding, makeup, and wife, which are
typically associated with women and their roles. The analysis applies
Lakoff’s theory of women’s language, especially gender-specific
vocabulary. The findings indicate the vocabulary used is not neutral
but deeply embedded in cultural and biological representations of
women. Words like pregnant, mom, pumping, and motherhood
explicitly mark the speakers as female, while terms such as makeup,
eyelash extensions, and style my hair associate women with
appearance and beauty work. The presence of these lexical choices
highlights the social construction of femininity. Thus, the repeated use
of words that emphasize traditional female roles, particularly those
related to reproduction, caregiving, and appearance, linguistically
represents gender. These lexical patterns confirm the relevance of


Lakoff’s framework in analyzing modern gender expression through
language, especially in digital discourse.


Keywords


gender, TikTok’s Caption, Vocabulary, Women.

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