Factors of 7P and POCCC Influence the Effectiveness of Students' Enrollment in Fuzhou Software Vocational and Technical College
(1) Department of Education and Society, Institute of Science Innovation and Culture, Rajamangala University of Technology, Krungthep, Thailand
(2) Department of Education and Society, Institute of Science Innovation and Culture, Rajamangala University of Technology, Krungthep, Thailand
(*) Corresponding Author
Abstract
China's private vocational education institutions, such as Fuzhou Software Vocational and Technical College, face escalating challenges in student enrollment due to intensified competition from public colleges and evolving educational demands. This study aims to analyze the effects of planning and promotion, command and process,
and coordination and personnel on enrollment effectiveness in Fuzhou Software Vocational and Technical College. Using a mixedmethods approach.Planning and Promotion, Commanding and Process, and Coordinating and Personnel. The findings reveal that all three factors have a significant impact on enrollment effectiveness. Strategic planning, paired with multi-channel promotion, enhances the college's visibility and attractiveness, while efficient command and streamlined processes improve operational efficiency and the applicant experience. Strong coordination among departments and a professional enrollment team fosters trust and satisfaction, directly influencing students' enrollment decisions. Regression analysis confirms positive relationships between these factors and enrollment outcomes, with Coordinating & Personnel demonstrating th strongest effect. This study contributes theoretical insights by integrating management and marketing theories in the context of vocational education enrollment. It offers practical strategies for optimizing enrollment management, including leveraging data-driven planning, digital promotional tools, and cross-departmental collaboration. The results offer a valuable framework for private vocational colleges to enhance their competitiveness and effectively address enrollment challenges.
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